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Fluidity ClothingFluidity Clothing

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BOTANICA

INCLUSIVE SIZING

ONE SIZE FITS ALL

We believe in fashion that supports women in every way...

Style that moves with you

OUR STORY

Welcome to Fluidity Clothing, a proudly South African, all-women-owned design label, where every stitch is a celebration of powerful women. Our story is one of passion, empowerment, and the belief that fashion should move with you, empower you, and be unique to you - letting your beauty shine, and making you feel your best self. We design clothing for women, by women, with one purpose: to make women feel unstoppable.

About Us

Made in South Africa

Our clothing is handmade, in-house, in our Johannesburg factory.

Ethical Practices

Strong focus on sustainable and ethical factory practices.

Inclusive Sizing

We’re committed to inclusivity - celebrating women of all sizes.

What our customers say

Absolutely love this store! Their clothing is beyond beautiful and so well made, and they always conduct themselves with the utmost professionalism. I've bought a few items from them over the years and I love them all! As an added bonus, their sizing is very inclusive and their clothing looks great on everyone, whether you're a size 8 or 18. I highly recommend Fluidity to anyone who wants to add some glamour, elegance and fun to their wardrobe.

Gabrielle M

Lovely, quality clothing. Has many designs to fit lots of body types. Bought my bridesmaid dresses (De Chine Frill Dress) from them. My bridesmaids all looked stunning and I loved the dress design so much, I bought myself one and it's a perfect wear for any occasion

Ashley P

I cannot speak highly enough of Fluidity Clothing! People constantly ask me where I found such stunning pieces when I wear mine. Beyond their beautiful designs, the quality of Fluidity Clothing is unmatched - the garments feel so luxurious. Not only is the clothing amazing, the team at Fluidity is always friendly, helpful, and willing to go the extra mile. Every time I wear something from Fluidity, I feel confident and stylish. I’m already looking forward to adding more pieces to my wardrobe!

Chrissie P