STYLE THAT MOVES WITH YOU
OUR STORY
Welcome to Fluidity Clothing, a proudly South African, all-women-owned design label, where every stitch is a celebration of powerful women. Our story is one of passion, empowerment, and the belief that fashion should move with you, empower you, and be unique to you - letting your beauty shine, and making you feel your best self. We design clothing for women, by women, with one purpose: to make women feel unstoppable.
Made by Women for Women.
Style that moves with You.
Mother & Daughter Owned
The journey
Fluidity is proudly a mother-and-daughter owned brand, led by founder Kate and her daughter Romy. What began as Kate’s vision has evolved into a shared journey — blending years of experience with a fresh, modern perspective.
Working side by side, they bring together intuition, creativity, and a deep understanding of women and how they want to feel in their clothing.
This close collaboration sits at the heart of Fluidity, shaping a brand that is personal, purposeful, and designed by women, for women.
Empowering Women Through
Versatile Style
At Fluidity, we’re committed to inclusivity - Creating clothing that celebrates women of all sizes, from 28 to 52 (XXS to 8XL). Crafting designs that flatter every curve, fit beautifully and feel as good as they look. We design for the woman who owns the room and walks in with a sense of ease and power. At the heart of our designs is a love for fabric that feels good on your skin and moves as you do. Vibrant prints, flowing fabrics, bold colours, and classic styles that can be worn anywhere, anytime. We believe in creating versatile pieces that are not static—they can be styled in multiple ways, so you can express yourself, uniquely, time and time again.
Lasting Relationships
We pride ourselves on what we create and the relationships we build with our clients. Our approach extends to every part of our business, and we truly value the relationships we’ve built over many years. We’re more than just designers; we’re your partners in style: We love hearing your stories, seeing your photos, and knowing that what we create helps you feel like the most beautiful version of yourself. From sharing behind-the-scenes glimpses of our creative process across our channels to offering custom colours in your favourite styles, and even to sharing in the stories and photos from your joyous occasions where Fluidity is your fashion choice - we love getting personal and staying connected- always making sure you feel like part of the Fluidity family.
